Description

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Every business needs capital. Whether we're talking about a barber shop or a bank, a boutique e-commerce store or a hotdog stand. Whether we're talking about a restaurant or a clothing store, a giant like Walmart, or the local bodega owned by a local family. They all need capital. The quantity of capital they need will vary of course. The timing of when they need Capital will vary. And the contexts within which they need capital will vary. But the fact that they all need capital remains constant. Because in our society, everything costs money - and it very often takes money to make money. So regardless of what kind of business you lead, you should know that you're not alone - far from it. Focus on putting yourself and your business in a position to get financing.

Bankers throughought time have used what we call ''The Five C's of Credit' as a basis of evaluating the worthiness of a potential borrower. In this book, you're guided you on a quick journey of discovery - discovering the Five C's and discovering what you can do to master each one to put yourself and your business in a great position to qualify for the capital you need or want. This book is a simple introduction, but a powerful one. The considerations presented in this book are simply intended to spark insight, provide context, refine mental models, and inspire action. Upon the completion of this book, heavier reading is recommended.