Description

Why do some ideas, behaviors or products start epidemics while others don't? How do you curb a rampant epdemic, or start a positive campaign that spreads like wildfire?

Putting the Tipping Point to Work explains how ideas spread like epidemics and which few elements need to come together to help an idea reach the point of critical mass, where its viral effect becomes unstoppable.

Putting the Tipping Point to Work creates value for businesses and marketers who now have their first blueprint sketch of how to better promote their ideas, provides building blocks for business people who want to make their product, service, or idea viral. The key is to find your idea's tipping point and implement it consistently.