Description

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Most aging services organizations feel overwhelmed about marketing. Distracted. Confused. Apathetic. FLOURISH offers the cure. This concise handbook shines a light on how aging services organizations can put a method to their marketing for years to come. FLOURISH lays out an easy-to-follow method for marketing: 1. Survey the clients, families and team 2. Define a Message and Design Equation 3. Build a Balanced Marketing Formula 4. Deploy the plan for steadfast results It's simple, yet wildly effective. The transformation is measurable. Organizations that apply the FLOURISH method enjoy validation of their efforts, higher returns on marketing investments, more stability in high occupancies, longer waiting lists, steady growth and increased organizational value. FLOURISH is filled with concise analysis of why certain marketing tactics work best and when. It covers five marketing strategies and 20 tactics, including: -How to gather target market research -How to build a brand -How to maintain a brand -How to write brand messaging -How to create a marketing plan -How to streamline the logo development process -How to write the right tagline -How to approach brand in signage -How to deploy the right print marketing strategy -How to handle billboard marketing -How to deploy broadcast marketing -How to handle online marketing -How to streamline website development -How to take the guesswork out of social media marketing -How to attract website visitors with search engine optimization (SEO) and search engine marketing (SEM) -How to simplify reputation management -How to deliver internal marketing for maximum organizational impact -How to create a world-class culture -How to hire right in the first place -How to powerfully align sales and marketing efforts Top ten lists offer common pitfalls to avoid and key tips to pursue. FLOURISH offers marketing backed by real methodology, and is ideal for marketers in life plan communities, independent living communities, assisted living communities, memory support communities, skilled nursing and long-term care communities, home health and home care services, adult day services and hospice organizations. This book can be used as a: -How-to marketing handbook -Do-it-yourself marketing guide -Marketing refresher course -Accountability tool for working with an outside marketing agency -Way to get all marketers aligned on the same goal and outcome -Tool for reaching sales goals -Way to increase occupancy rates Readers get full access to additional marketing insights like these, which are published weekly at http: //www.bloommarketinginc.com/blog/: -Engage Baby Boomers On Social Media With These 5 Tactics -You Received A Negative Review - Now What? -The 2 Best Questions Your Team Can Ask To Improve Occupancy Now -Enticing Current Prospects: The Move-In Guide -5 Things You're Doing Online That Competitors Aren't (But Should Be) Wendy O'Donovan Phillips is CEO of Bloom Marketing, an agency specializing in marketing aging services organizations nationwide. She lectures twice monthly in front of organizations around the world, including the American Dental Association, the Michigan Assisted Living Association and LeadingAge Colorado. She has been honored by the American Marketing Association for excellence in her field. She publishes thought leadership once weekly that is widely read by 5,000 regular fans. She has been published dozens of times in industry trade publications. Wendy has consulted with hundreds of healthcare organizations across the nation. She resides in Denver with her husband and daughter.

About the Author

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Wendy O'Donovan Phillips is CEO of Bloom Marketing, an agency specializing in marketing aging services organizations nationwide. She lectures twice monthly in front of organizations around the world, including the American Dental Association, the Michigan Assisted Living Association and LeadingAge Colorado. She has been honored by the American Marketing Association for excellence in her field. She publishes thought leadership once weekly that is widely read by 5,000 regular fans. She has been published dozens of times in industry trade publications. Wendy has consulted with hundreds of healthcare organizations across the nation. She resides in Denver with her husband and daughter.