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➡️THE ULTIMATE RETAIL MANUAL HAS BEEN COMPLETELY UPDATED FOR 2024.

We are experiencing a New Retail Ethos, facilitating a changing of the guard. It is forcing many retailers to acclimate to an experiential retail environment. Retailers and Businesses now have the opportunity to rise from the ashes with a stronger foothold within their respective niches while foraging into uncharted territories. Mr. McNulty has always felt our responsibility is to help others by sharing our knowledge, insights, experiences, and wisdom.

This retail manual was created for:
➡️Human Resource Professional
➡️Retail employee/leader (from an entry-level employee to the C-Suite executive)
➡️Retail Analyst
➡️Retail or Business Professor
➡️Business Founder/CEO
➡️Entrepreneur
➡️Intrapreneur
➡️College Student
➡️High School Student
➡️Retail/Business Intern

It brings Jeffrey great joy to assist retail/business leaders with the "hands-on industry knowledge" that he gleaned from his 30-year tenure in the retail sector as an Executive Leader with The Home Depot, Lowe's, Barnes & Noble, ShopKo, PetSmart, Toys R Us, Publix, and Festival Foods.

Mr. McNulty would ruminate on how much, further along, he would have been in his retail career if he had received one book (instead of haphazardly attempting to gather retail information from numerous sources) that had amassed an amalgamation of leadership pillars. This would have afforded him an incredible opportunity to assimilate from ONE SOURCE a culmination of tangible, poignant, and hands-on knowledge that would immediately increase his retail acumen exponentially.

The Proprietary 10-pillar Strategies within the manual were created through massive hands-on experimentation. Stellar results were achieved through rigorous in-store testing at 7 different retailers, which provides readers with Empirical Results instead of Theoretical Ideas.

Customers are yearning for the 4 E's of Experiential Retail:
1. Experience
2. Entertainment
3. Engagement
4. Execution

Jeffrey wrote the book from an "Empirical Results" versus a "Theoretical Ideas" perspective, i.e., verifiable and actionable results instead of conceptual possibilities. Execute this blueprint consistently for sustained results

Mr. McNulty's Best-Selling Book, "The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World," is now in the Pattee and Paterno Penn State Library. Penn State University has added his book due to numerous requests from students.

The retail manual has an international presence that is resonating with readers in 25 COUNTRIES AROUND THE WORLD: Canada, Scotland, England, Ireland, France, Germany, Italy, Spain, Mexico, Sweden, Taiwan, Lithuania, South Africa, Poland, Germany, Costa Rica, India, Croatia, Australia, Indonesia, Belgium, Japan, Brazil, and Denmark.

In addition, two Big Box retailers and a myriad of smaller retailers and businesses have already purchased the manual for all of their employees and leaders.

WITHIN THIS 8.5 X 11 MANUAL, YOU WILL LEARN:

* FOUR TECHNIQUES TO DRASTICALLY INCREASE NET INCOME

* THE NO-LIMIT CONCEPT TO INCREASE REVENUE AND SKYROCKET YOUR GROSS MARGIN LEVELS

* SIX METHODS FOR ABOLISHING REVENUE DETERRENTS AND INCREASE CUSTOMER BRAND LOYALTY

* HOW TO INCREASE TOP-LINE REVENUE AND MAXIMIZE PER-SQUARE-FOOT REVENUE

* HOW TO ATTRACT AND RETAIN TOP-NOTCH TALENT THROUGHOUT YOUR ORGANIZATION

* HOW TO CREATE AN INCLUSIVE ENVIRONMENT FOR YOUR EMPLOYEES & CUSTOMERS

* FENG-SHUI TECHNIQUES TO FOSTER AN ENVIRONMENT OF AUSPICIOUS ENERGY

* HOW TO PROMOTE THE RIGHT LEADERS AND REWARD YOUR EMPLOYEES

"The Future of Retail is a Healthy Balance Between Technology, Innovation, and Human Engage.