Description

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Created at the University of Tokyo, playful moimoi are so eye-catching that they can soothe a crying tot!

When Dr. Kazuo Hiraki showed moimoi to babies, these stripey characters held their attention for twice as long as other designs. Parents in Japan swear by their calming effect and have propelled moimoi to bestsellerdom! Moimoi, Where Are You? bursts with vivid art and silly sounds, and deluxe die-cuts create a freewheeling game of hide and seek. Say peekaboo, moimoi!

About the Author

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Dr. Kazuo Hiraki oversees the Hiraki Lab for baby studies at the University of Tokyo, where he measures babies’ eye motion and brain activity to assess their development and self-awareness. He has coauthored four Moimoi series books in Japan.
Jun Ichihara has illustrated over 30 books for children, including Moimoi—Look at Me! and Moimoi, Where Are You?