Description

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Social media has profoundly changed the way people interact and communicate with each other. Technology evolves almost daily, making it difficult to keep up with all the advances. This is not a problem rather than an opportunity. An opportunity to pick out the best principles of leadership and integrate them with technology and marketing strategies to produce greater results. This book offers simple, easy to follow ideas that student leaders can use to increase student engagement on school campuses. Not only that but the learning that will take place through use of these practical experiences will lead to transferable skills that students can use in the real world. This tiny handbook is a tool of particular interest to student leader advisors at universities, colleges, community colleges, K-12 schools, profit and non-profit agencies who have limited knowledge of social media. It will enhance your leadership capabilities by showing you how to incorporate successful business strategies into your daily routine. The end result will be a well-engaged campus climate within a modern community. You will be working smarter, not harder in expanding your range and connecting with others that you may have ordinarily missed. Leaders are learners and learning is ongoing, even for advisors.

About the Author

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Wendy Byrd, a native of Toledo Ohio and resident of Northern California, is an Education Consultant with over 23-years working in organizational and leadership development. Wendy's experience includes working with at-risk youth and communities while serving as the Teen Services Supervisor for the City of Modesto, and over 10-years as the Director of Student Development and Campus Life for Modesto Junior College. In addition to teaching college level leadership courses, Wendy is a skilled facilitator and master trainer. She has been certified as a Professional Behavioral Analyst (CPBA) from Target Training International, Ltd, Scottsdale Arizona and is currently a success coach team member at NLP Solutions. With a strong value for volunteerism, Wendy has been dedicated to community service and organizational development. Serving on Boards such as The American Leadership Forum - Great Valley Chapter, Urban Financial Services Coalition (San Francisco), Education Foundation of Stanislaus County, and the Stanislaus County Mental Health Advisory Board, she has gained real life experience in non-profit management. As a champion of human rights and social justice, Wendy is a former Stanislaus County Equal Rights Commissioner, and past president of the Modesto Stanislaus National Association for the Advancement of Colored People (NAACP). As the first African American to graduate from the Master's Program at Cameron University, Wendy continues to lead by example. Her honors include but are not limited to the Modesto Youth Study ARCO State Award, Blue Cross Community Service Award, Crystal Clear Community Service Award, American with Disabilities Act Award (MJC), California State Student Senate Black Caucus Advisor Commendation, Project Uplift Mentoring Program Congressional Recognition and Stanislaus County Woman of the Year Award.