Description

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Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers but also more insightful consumers of research. It expertly balances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological choices based not on ideological constraints but rather on the nature of the research question. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research.

About the Author

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Gerianne Merrigan is Professor and former Chair of Communication Studies at San Francisco University. Carol Huston is Professor of Communication Studies and Gender Studies and currently serves as Special Assistant in the Office of Institutional Effectiveness and Planning at the University of San Diego.