Why Pre-Order?

The pre-order push is everywhere these days, but with good reason! When readers pre-order a book, it has an effect on almost every level of the industry, from the printer to the bookseller. Below are the big reasons to pre-order broken down into bit-sized bits. 

1. The Supply Chain: This isn't usually a reason to pre-order, but while we are still in the midst of a pandemic it has become perhaps the most important. What's causing the problem? Paper shortages, a limited number of printers, shipping delays, warehouses and other businesses are short staffed. The list goes on. Pre-ordering can help a publisher order a more accurate print run from the start and avoid shortages. 

2. Support the Author: Authors want and need pre-orders. It shows the publisher that there is a demand for that author's work and subsequently keeps that author in a job and keeps their books in readers' hands. It also helps publishers see market trends. Want more trans representation, sapphic love stories, fairytale retellings, or BIPOC stories? Pre-order those books! 

3. Support Local Bookstores: Many of us are already doing what we can to support local, but pre-ordering books from you local bookseller helps them out even more! Similar to the publishing side, pre-ordering a book ensures that individual readers will have their book in hand on or close to the publishing date and also signals to the bookstore that this title may be popular, so they can make sure to increase their initial order and have books on hand. 

4. Love Your Library: Booksellers understand books are a luxury item. You may want to read the new V.E Schwab book, but you also want to eat. Enter your local library. Even if you aren't buying a book outright, you can request that your local library order a few copies for their inventory and check it out once it is available. This still falls under the "pre-order" umbrella and makes that book available to other readers in your community.